See the Sea

SeaPak

For SeaPak’s 2023 Lent campaign—one of their most important times of year thanks to Fish Fridays—we saw an opportunity to propose a fresh approach, one that would help make seafood more accessible in a fun, engaging way.

And the See the Sea Giveaway was born.

If you live thousands of miles from the coast, you might not have the same affinity for seafood as those who have seaside dining readily available or nostalgia for beach getaways. 

We wanted to change that by treating one SeaPak fan who had never seen the ocean to a first-in-a-lifetime trip, thereby spreading the love for our seas and all they provide. 

“My son will have a memory he takes with him for life. It’s honestly not about me.”

— Keenan, See the Sea Giveaway Winner

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Fun Facts

The See the Sea campaign resulted in over 5,000 entries in just six weeks, over 9,000 new email subscribers, over 27,000 organic social impressions, and over 1,800 media placements with a total reach of 745MM.

Credits

Scout
AG La Hoz, Associate Creative Director, Content Studio
Thomas Durante, Art Director
Penny Capawana, Designer
Becca Cook, Copywriter

The Feedfeed, Influencer Partners