If you want to be the G.O.A.T. you’ve got to snack like the G.O.A.T., and who better to help fans become one of the game day elite than actual goats? In partnership with the SEC, we created an integrated campaign that gave sports fans some goat-tested tips on how to host the greatest game day watch parties, starting with stocking up on the G.O.A.T. of snacks and apps.