Keep Your Good Thing Going
EVEN Hotels
EVEN Hotels, an IHG hotel with a focus on wellness, came to us with a tricky awareness challenge: not only did their target consumer not know the brand, but audiences were also a bit fuzzy on what the heck a wellness hotel even is. So we created a campaign featuring real EVEN Hotel guests that revolved around a simple idea: EVEN Hotels helps you keep your good thing going.
360 Banner
Case Study
Fun Facts
With this campaign, EVEN Hotels achieved:
+47.9% in Aided Awareness
+66.7% in Brand Favorability
+95.2% in Consideration Intent
+120% in Differentiation Perceptual Metrics
Credits
Iris Atlanta
Simon Candy, Executive Creative Director
Lexi Corn, Creative Director
Becca Cook, Copywriter
Thomas Durante, Art Director
Patrick Worley, Designer
Michael Keenan, Editor
Christine Presto, Producer
Alberto Oviedo, Photographer
