Those familiar with the McAlister’s Deli brand love it almost as much as they love sweet tea. So when we were tasked with spreading the word about McAlister's in a way that highlighted the genuine, welcoming experience that keeps their loyal fans keep coming back, we knew the only authentic way to do that was to use real-life employees and guests.

We filmed testimonial-style interviews (putting my semester as a journalism major to good use) and created three different spots with three unique and unscripted perspectives on what makes McAlister's such a special place.