When RAM, the most common truck brand found on America’s farms and ranches, asks you to develop their annual poignant, salt-of-the-earth styled Thanksgiving Day TV spot, you’ve got to aim high…but also low.

Inspiration struck while exploring stunning satellite imagery and its unique ability to change the way we see our planet thanks to something called the “Overview Effect.” (Google it. It’s fascinating.)

With that powerful force driving our creative vision, we juxtaposed satellite and aerial imagery of America with macro photography of the people who call it home. The resulting parallels conveyed an important and timely message: while we may gather around separate tables, in different cities, with different traditions, 'to the soil we’re all the same.'