JollyBon Frosting Pint

Cinnabon

Add a global pandemic to the stress of the holidays and stir-crazy people become desperate for some simple joy.

So, for the 2020 edition of JollyBon, Cinnabon's annual holiday promo, we focused on the brand’s tagline, “Life Needs Frosting”—with a literal pint of it.

For the very first time, Cinnabon offered its signature cream cheese frosting in an adorable, limited-edition pint, created for holiday bakers and stress eaters alike.

To build excitement for the holidays and our newest product, we created a fully integrated campaign alongside a partnership with Freeform's 25 Days of Christmas.

Radio

"Jollybon Jingle Bells"

Fun Facts

We achieved 545.5MM+ earned impressions across digital channels in the first week of launching.

Plus, "The Late Show with Stephen Colbert" made a parody commercial starring our sweet snowman, which is a win in my book.

Credits

FOCUS Brands
Francisco Vargas, Creative Director
Becca Cook, Senior Copywriter
Susana Tafur, Art Director
Mindy Post, Designer
Megan Change, Content Creator


Fratelli Studios, Photography/Videography
Acoustech, Sound Editing