JollyBon Frosting Pint
Cinnabon
Add a global pandemic to the stress of the holidays and stir-crazy people become desperate for some simple joy.
So, for the 2020 edition of JollyBon, Cinnabon's annual holiday promo, we focused on the brand’s tagline, “Life Needs Frosting”—with a literal pint of it.
For the very first time, Cinnabon offered its signature cream cheese frosting in an adorable, limited-edition pint, created for holiday bakers and stress eaters alike.
To build excitement for the holidays and our newest product, we created a fully integrated campaign alongside a partnership with Freeform's 25 Days of Christmas.
Radio
Fun Facts
We achieved 545.5MM+ earned impressions across digital channels in the first week of launching.
Plus, "The Late Show with Stephen Colbert" made a parody commercial starring our sweet snowman, which is a win in my book.
Credits
FOCUS Brands
Francisco Vargas, Creative Director
Becca Cook, Senior Copywriter
Susana Tafur, Art Director
Mindy Post, Designer
Megan Change, Content Creator
Fratelli Studios, Photography/Videography
Acoustech, Sound Editing